In my last post, I discussed some strategies for buying a home in the Greater Boston area and how to ensure you’re completely prepared for such a large investment.  And, while it seems that buyers have the upper hand in today’s market; selling your Greater Boston home can prove to be just as successful!  


In dealing with the Greater Boston Real Estate market on a daily basis as a Greater Boston Real Estate agent; I understand the reluctancy that those hoping to sell their home in Newton, Brookline or Boston may be experiencing.  However, selling your Greater Boston home is not impossible.  It just means that you have to be prepared to sell your home in a market that’s leaning in the favor of buyers.  


Let’s take a look at five ways you can have a successful home sale for your Greater boston home


1. Understand What a Buyers Market Means- It’s important to understand what kind of market you’re about to enter and to look at some of the hard facts. Being in a buyers market means that there are more homes on the market than there are buyers.  It also refers to a market where homes are staying on the market longer and selling for less than they’re worth.


2. Price Your Home Correctly from the Beginning- This is a vital factor in selling your Greater Boston home. If you enter the market with an overpriced home, buyers from Newton, Brookline or Boston will immediately cross it off their list and move on to a more affordable option. They have that luxury in a buyers market. The longer your Greater Boston home sits on the market; the less interest it will receive. You’ll find that waiting for that to happen and then reducing your price will not generate the same excitement that an ideally priced home would in the beginning.


3. Make Your Home Irresistible- Buyers in the Greater Boston area expect only the best, especially if they have the option to be picky. You’ll want to make sure your home shows like a model home and that its irresistible to buyers. Take care of any issues that you know of in your home, spend time updating your home (even if it’s just a fresh coat of paint), and spruce up your Greater Boston home’s curb appeal. All of these little details will add up to a home that buyers can’t refuse!


4. Find a Trusted Greater Boston Real Estate Agent- You’ll want to do your research and find an agent who has years of experience in the Greater Boston Real Estate market. Your real estate agent will play a key role in getting your Greater Boston home sold. Look at their home selling record, client testimonials, and ask them to give you a detailed plan of what they will do to sell your home in Boston, Brookline or Newton.  


5. Make Sure Your Home is Getting Ultimate Exposure- The main element in getting your home sold is exposure. Did you know that over 80% of people search for homes online? Getting online exposure for your home is vital for home selling success. Talk with your Greater Boston Real Estate agent about how your home will be presented online and the types of sites they use to market your home. An online presence for your home is a service your real estate agent should be providing for you.


You’ll notice that these points are not impossible to accomplish, and are even more simple to do with the help of an experienced Greater Boston Real Estate agent.  If you are hoping to sell your home this year, please let me know!  I would be more than happy to meet with you to discuss a selling price that works for you but is still competitive, as well as ways I will market your home to get the most amount of interest.  


Please feel free to contact me anytime in order to begin planning your successful Greater Boston home sale.  I look forward to hearing from you!


Eric Glassoff

Greater Boston Real Estate Expert


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