Eric Glassoff - Professional Resume 

I am a 2001 Babson MBA graduate who offers more than 16 years of successful sales and customer service experience to my clients and Coldwell Banker.  

Most recently, I have earned the Senior Real Estate Specialist (SRES) designation. This training allows me to focus on the unique needs of seniors when buying and selling real estate.  

I am also e-Pro certified. All REALTOR e-PRO® Internet Professionals are REALTORS® who have completed a rigorous certification program and Internet training which is endorsed by the NATIONAL ASSOCIATION OF REALTORS® (NAR). Certification means the real estate professional is prepared to employ the latest techniques and services for your benefit, just like you've grown to expect from a professional.  

Having been a mortgage broker, I am able to advise my clients on various options for securing financing for their real estate purchase.  

Additionally, I am an Accredited Staging Professional (ASP) which is a tremendous asset for any home seller. Staging is a proven method for getting top dollar for your home as you prepare it for sale. Homes that are "staged" sell faster and for more money! This is because Staging sets the scene throughout the home to create immediate buyer interest in your property. Homes that show well typically sell for more money. Remember, the way you live in your home, and the way you market and sell your house are two different things.
 

Why not utilize all the competitive advantages Coldwell Banker and Eric has to offer you! Put us to work for you so you don’t have to. 

Our goal is to get your property sold for the most money possible for you in the shortest amount of time! You are hiring a marketing company to expose your property to most amount of potential qualified buyers and other real estate agents. 

International Brand Recognition with Local Expertise
Our brand name is associated with quality service and professionalism. Our marketing dollars put our brand name in for-front of buyer’s mind when they think about real estate
Worldwide exposure = Proven results 

Expose your property through our unsurpassed Internet presence. When Buying a home, it’s all about location, location, location – When Selling a home it’s all about Exposure, Exposure, Exposure…. 

Once you list with us a broadcast voice mail message goes out to about 250 agents in your Brookline and Newton offices. Each agent has on average 4 to 10 qualified buyers. Right there, your property will be exposed to between 1000 and 2500 potential qualified buyers. 

Our local, national and international network of offices allows us to cross-sell within our offices and expose your property to the most buyers. We cross sell by placing referrals through our sister offices. Choosing Coldwell Banker means choosing our entire network of offices and marketing services and putting them to work for you. Coldwell Banker has 120,800 sales associates and 3,700 offices in the United States alone. 

Standard Marketing Services
MLS,
LINK,
Rosenoff Report,
Local Advertising (Globe, Tab, etc.)
Coldwell Banker For Sale Sign,
Agent & Office Preview,
Public Open House,
Required Disclosures,
Competitive Analysis 

Our Network Of Marketing Services
TV and Cable,
Radio,
Internet Marketing Program,
Newspaper and Magazine,
Targeted marketing through Print Advertising and Direct Mail. 

All this advertising presence allows us to put our website and your home which is featured on our website in the forefront of consumer minds. 

Why are Coldwell Banker’s Internet, TV, and Radio Advertising important to you?
More exposure nationally and regionally,
More buyers for your property,
More Net Profit for you  

We know that 74% of consumers bring their home search to the Internet, but when they are ready to buy 48% of them find the actual home they buy because their real estate agent first told them about it. Don’t you want your home listed with the Real Estate Company that is capturing those Internet consumers so that we can bring them to your home when they are ready to buy? 

Check out Aleca.com and click on “Traffic rank” and compare Coldwell Banker to our local competitors! We have invested millions of dollars in an Internet marketing strategy to respond to this trend. 

Check out:
New England Moves
www.nemoves.com 

Coldwell Banker
www.coldwellbanker.com (averages 2,400,000 visits a month) 

We are the most visited Real Estate website in New England. 

All our listings are automatically put on Realtor.com 

You will also be guaranteed a spot as a featured home on the front page of Realtor.com. Coldwell Banker has an extended service through Realtor.com that allows me to give you reports on the type of traffic your property is receiving on Realtor.com 

Anyone can tell you they have a web site… It is the company with the website that captures the most buyers that will be able to bring them to your door step when they are ready to buy. 

Coldwell Banker uses the most professional photographers, not in-house administrative personnel.  

Coldwell Banker offers Home Movies, which are different form virtual tours. Virtual tours are still photographs pieced together that distort the home which defeats the whole purpose.  

Coldwell Banker has an entire staff of professional editors, selecting the best photographs from the home movies of your home and creating a photo gallery of still photography. 

Exclusively for our clients we are able to track the exact number of views your property has had on our website. 

Automatic Email Alerts
Through our website, we have the ability to send instant email alerts to consumers as soon as a property comes on the market that meets their criteria. As soon as I enter your property into NewEnglandMoves.com, the system will automatically generate emails to any buyer registered on our website that is looking for a home similar to yours.  

Exclusively for our clients, we have the ability to track exactly where the buyers looking for a home in your area are coming from so we can target buyers in those towns. If you were t list your property with a local, mom and pop or even franchise company- you would really be getting the local piece of the pie- I am a national agent, I can bring you the whole pie. Buyers from local, regional and national locations!! 

Town Video Tours
Imagine if you were relocating to a city that you had never been to before, wouldn’t it be wonderful if you were able to see a video tour or that city prior to even going to visit? 

Coldwell Banker Previews
www.coldwellbankerpreviews.com 

In servicing our high end clients, we provide additional exposure through an exclusive web site for all of our Premium International Properties. 

Driving Internet Traffic To Our Website
Our company Web sites:
NewEnglandMoves.com
Coldwell Banker.com
ColdwellBankerpreviews.com 

Search engine:
Over 9,000 search terms for NewEnglanMoves.com 

Realtor.com:
Banner advertising
Feature Homes (viewed 20 times more often)
Enhanced listings 

TV/Web banner advertising:
HGTV
Discover channel
A&E
Food Network, etc. 

Print Media advertising:
Vanity Fair, House and Garden, Fortune, Forbes, etc. 

Targeted Direct Mail Marketing:
Our size and tremendous company resources are evident through our Marketing department. We have an entire team of marketing professionals designing marketing pieces with the unique look and feel of our company. For example we send out “just listed”, “just sold” postcards. 

An integrated approach to marketing your property brings more buyers to You: Do you see how our integrated marketing approach of Target mailings, newspaper and magazine, television, radio and internet advertising can bring more buyers to your door step? 

We Are A Full Service Real Estate Company:
Through me you are experiencing the Real Estate Services part of the company. We also have entire departments to service our clients such as: 

Mortgage:
More control over the transaction and more qualified buyers 

Relocation:
An average of 18,000 leads received per year, largest relocation Division in New England, Broker networks around the world, relocation management companies, over 150 area corporations, hospitals and universities. We move Fortune 500 companies such as IBM, EMC, GE, Ratheon, Verizon, Wyeth, Axcelis, AMGEN, FIDELITY, G-TECH and more.  

Examples of some of the Area Corporations, hospitals and universities that we relocate are: Harvard, Boston University, Novartis, MIT, Millennium Pharmaceuticals, Arthur Anderson, Tufts Health plan, Yankee Candle…..
This means More Ready, More Willing, More Able buyers! 

Insurance:
Our company offers vacant home insurance with incredible rates.  

Coldwell Banker Home Protection Plan
Through our Insurance Division we also able to offer you an exclusive Home protection Plan that will cover the cost for repairs to or replacement of any covered mechanical system or major built-in appliance for 180 days during the listing period. This is a great marketing differentiator for your home while providing you with peace of mind during the listing period.  

Moving Services:
Our moving services provide the sellers with free service that allows them to speak with one of our Home resource coordinators about the needs. 

Lead Router:
Internet Leads can flow through to Lead Router through our Newenglandmoves.com Web site, ColdwellBanker.com, Realtor.com, ColdwelBankerPreviews.com. The moment a consumer requests information through the Internet on any of my listings, the lead Router system automatically finds me through my cell phone and reads to me the consumer request so I can follow up right away. 

We have the highest market share throughout Mass. We own the market. Don’t you want your home in the hands of the market leader? Let’s take a look at the numbers. Our market share 20.22%. You might say that’s not that great. It is when you look at the next highest market share: 5.46, then 1.78, 1.05 and then decimal points, you see the real picture. 

Why should you list your Home with me?
I know my business
I know our local neighborhoods and current Real Estate conditions
I know where to find buyers
I know how to negotiate a contract that can close and how to manage the process so it will close
I know Real Estate laws and practices
I am a Full Time Real Estate Professional
I know how to negotiate a contract that can close and how to manage the transaction so that it will close.  

What affects the market value of your property?
Physical qualities of your property:
Location (Neighborhood/Unit level)
Age
Size of house and lot
Floor plan and architectural style 

Market Conditions:
Interest rates and availability of financing
Buyer demand
Prices of recently sold properties
State of the economy
Seasonal Demand 

The Competition:
The number of similar properties for sale
Their prices, location and physical condition
 

What Has No Effect On The Market Value Of Your Property?
The original price you paid.
The cash proceeds you want or need from the sale.
Opinions from friends and neighbors.
Inaccurate/Outdated Comparables.