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Going to town
Glassoff expands, and thrives, in Back Bay
By Cary Shuman  Good things have been happening in the Back Bay for Eric Glassoff. And the 45-year-old realtor has been making good things happen for people wanting to buy or sell properties in the Back Bay. Glassoff has been one of Coldwell Banker’s top realtors in Brookline and Newton for the past six years. In 2007, Glassoff expanded his business to the Back Bay, Beacon Hill, and South End real state markets. He recently sold a condominium on West Cedar Street on Beacon Hill that listed at $1.295 million and another condominium in the Back Bay at 73 Marlborough St. listed at $499,000. “Living in the same area where I sell gives me great insight, knowledge and understanding of the area and this in turn gives my clients a sense of trust in my judgement and recommendations,” said Glassoff. The Back Bay, Beacon Hill and South End are much sought-after locations for young professionals who work in Boston, according to Glassoff. “I’ve met a lot of young professionals, people in the medical field, empty nesters, and baby boomers and they’re all attracted to the Back Bay lifestyle of being close to the theater, shopping trendy restaurants, and public transportation,” said Glasoff. “I personally like the charm that the buildings in the Back Bay have to offer.” Glassoff attended Everett High School and UMass/Amherst and holds an MBA Degree from Babson College. He made the switch to real estate in 2002 after working previously as a sales representative for AT&T and as a mortgage broker. Why the career change? “I had bought and sold my own properties and I liked being around the real estate field,” said Glassoff. “I felt an affinity toward it and now I really enjoy working in real estate. For me, there’s nothing as rewarding as seeing the smile on someone’s face when they buy their first home or property and you’ve helped them get there.” Glassoff said he prides himself on his unique background in sales and marketing, his accessibility to clients, mortgage background, hard work, all of which have contributed to his success. “Each year my business has grown to the point where I needed to employ a full-time assistant enabling me to maintain the high customer service that I like to deliver,” said Glassoff. Clients also appreciate his boundless energy, positive attitude, and savvy negotiating and marketing skills. Many have returned to use Glassoff’s expertise to sell and upgrade to larger properties. His free monthly newsletter that is available through his website, www.BostonRealEstateExperts.com, has more than 1,000 subscribers. Glassoff intends to increase his presence in the Back Bay and Beacon Hill this year. “Even though the market is volatile, it’s a great opportunity for buyers to get reasonable deals and great value right now and I welcome the opportunity to help people find the home or property they’re looking for in the area,” said Glassoff. w You can sign up for Eric Glassoff’s free daily property updates and monthly newsletter at www.BostonReal EstateExperts.com.
 Get the straight facts about what can make or break the sale of your home. Choose a Top Real Estate Agent.Working with an agent who is familiar with your area and market conditions is very important. As a resident of Brookline, I have first hand knowledge of the area. In addition, I have access to up-to-the minute local market data through our multiple listing system. I take great pride in offering a personalized approach to marketing your home. My selling strategy includes an in depth analysis customized specifically to your property. I put a tremendous of amount of time and research into making certain that I understand every benefit your property has to offer. Anything less than that, I feel would be a disservice to my clients. Selling a home can be a stressful experience. But it doesn't have to be! I will walk you through the entire process addressing all of your questions and concerns along the way. With my extensive experience in sales, negotiating, and customer service I am well qualified to assist you with this very important step in your life. I look forward to earning your business and rely on my proven track record to do so. Over the past 2 years, I have sold more than 60 condos, single and multi-family homes in the Brookline, Boston, Back Bay, South End, Newton, Cambridge, West Roxbury, and Jamaica Plain areas. As a result, I have been named a top producer within Coldwell Banker Brookline. In addition, I have just been named as a Vice President for Coldwell Banker. More important than the number of homes sold, though, is the buying experience of the people involved. If I can leave the closing table with everyone smiling, I know I've done my job well. Below is a brief list of my professional accomplishments:
 With all the advantages Coldwell Banker Brookline and Eric Glassoff have to offer, what are you waiting for? Let us put these resources and experience to work for you! In addition to the information and tools offered on my personal website www.BostonRealEstateExperts.com, working with a Coldwell Banker agent, you get a whole lot more... Our #1 priority is to sell your property for the most money possible in the shortest amount of time! No one can do this better than your team of Coldwell Banker and me. My standard marketing services include:
Utilizing the Coldwell Banker resources, I can expose your property to thousands of potential buyers through our unsurpassed Internet presence. When Buying a home, it’s all about Location, Location, Location – When Selling a home it’s all about Exposure, Exposure, Exposure... Once you have listed your home with us, a broadcast voice mail message goes out to about 250 Coldwell Banker agents in our Brookline and Newton offices. Our local, national, and international network of offices allows us to cross sell within our offices and expose your property to the most buyers. Some of the resources used to expose your home to local and national buyers include: Local television, cable, radio, Internet marketing programs, newspaper and magazines. Research tell us that 77% of consumers begin their home search on the Internet. Anyone can set up a website, however, it is the tools within the website that captures the most buyers and will be able to bring them to your door step. Check out Alexa.com and click on “Traffic rank” and compare Coldwell Banker to our local competitors! We have invested millions of dollars in an Internet marketing strategy to respond to this trend. Additional sources of information: We are the most visited Real Estate website in New England. All of our listings are automatically uploaded to Realtor.com In addition, Coldwell Banker offers Home Movies. Our television advertising can be seen on the following channels: HGTV, Discover Channel, A&E, Food Network, and many more. Our Print advertising can be found in the following publications: Vanity Fair, House and Garden, Fortune, Forbes, and more We have an entire team of marketing professionals designing marketing pieces specifically for Coldwell Banker Brookline. Some of the marketing pieces that we routinely send out are Just Listed and Just Sold cards to local area residents. Relocation Services: Lead Router: We have the highest market share throughout Massachusetts. We are a proven market leader. Let’s take a look at the numbers: Our integrated approach to marketing your property brings more buyers to you. Utilizing all of the resources mentioned above together with my professional experience and proven track record, we can make great things happen. When you are ready to learn more about how Coldwell Banker and I can help you successfully market your home, give me a call. I look forward to hearing from you. Eric Glassoff Ask me any question about selling your home or property. Or request my FREE in-home presentation of how I will market your property in Brookline, Newton and Boston! There's absolutely no obligation, and I promise to get back to you promptly...
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